Meet Our Broker Dealer - LPL Financial

What is a Broker Dealer?

A broker-dealer is a firm or individual licensed to buy and sell securities on behalf of clients or for their own account. They act as intermediaries in the financial markets, facilitating transactions and providing various services, including research, trade execution, and custody.

LPL Financial is a financial services company that supports independent financial advisors and institutions, offering them the tools and resources to provide personalized financial advice to clients. It is the nation's largest independent broker/dealer.*

* As reported by Financial Planning magazine, 1996-2024, based on total revenue.

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LPL Financial provides to advisors:

LPL Financial offers both brokerage and advisory services, allowing advisors to provide clients with a range of investment options.
They provide access to a broad range of investment products, including mutual funds, ETFs, and other securities.
LPL Financial offers technology platforms and resources to help advisors manage their businesses and interact with clients.
They provide market research, operational support, and compliance oversight.
LPL Financial offers various practice management programs and tools to help advisors build and grow their businesses.
They support advisors in offering financial planning services, including retirement planning, estate planning, and tax planning.

What We Do at LPL

At LPL Financial, financial advisors have the freedom they deserve to choose the business model, services, and financial technology resources that allow them to run their practice. And they have the freedom to manage their client relationships, because they know their clients best. LPL’s mission is to take care of our advisors, so they can take care of their clients.

How We Support Advisors

LPL Financial was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve*, supporting more than 28,000 financial advisors, including advisors at approximately 1,000 institution-based investment programs and at approximately 500 registered investment advisor ("RIA") firms nationwide.

Brokerage and advisory services
Access to a broad range of investment strategies
Innovative technology and cybersecurity platforms
Professional market research from a team of analysts, economists, and investment strategists
Operational support
Compliance oversight
Consulting, educational conferences, and training opportunities

LPL Advisor Promise

To us, you’re more than an advisor. You’re the reason why we exist.

At LPL, this commitment to you is second to none. And it should shine through in everything we do, every day.

It’s why we make the professional, personal—striving to serve your individual needs, following through on our commitments, and being the partner you deserve.

It’s why we work to earn your business, day in and day out—always appreciating that you choose us and never taking that for granted.

It’s why we listen earnestly—embracing your feedback and amplifying your voice in the effort to provide unparalleled service.

It’s why we innovate relentlessly—investing in world-class solutions and top-tier resources to help you thrive.

And it’s why we put your freedom above all else—ensuring you can run your practice on your terms and control your own destiny.

At LPL, this is our promise. Because your greatness is our goal.

Top RIA custodian (Cerulli Associates, 2019 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine June 1996-2024); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report)

Throughout this communication, the terms “financial advisors” and “advisors” include registered representatives and/or investment adviser representatives affiliated with LPL Financial LLC, an SEC registered broker-dealer and investment adviser.